Throughout history, wild nature has imprinted on human creativity.

But industry has distanced humans from the natural world they are a part of to catastrophic ecological effect.

Granting wildlife royalty rights for image began as an idea, exploring sports, fashion, and national animals, evolving into a study on the opportunity of leopard print fashion to fund leopard conservation, an idea that has since made an impression in media around the world, from The Economist and The New Yorker, to Vogue Business, Cosmopolitan Mexico, and NZZ .